eCommerce is the new name for web content management – interview with Boris Kraft

The interview series with CMS experts continues. The founder of Magnolia CMS, Boris Kraft, tells about the early years of the CMS industry and why Magnolia chose the open source way. Boris also explains why he believes eCommerce is currently one of the biggest trends in the CMS industry and why CMS products should be the primary tools to manage customer experiences in all channels.

Boris Kraft is also a member of CMS Expert Group Europe. This interview took place in Leipzig, Germany, where the CMS Expert Group Europe had its latest meeting.

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