Choose the blogging platform that is best for you

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Aalto University, Finland, recently held a course on building successful blogging concepts. I gave a presentation about choosing a blogging platform.

The main message of the presentation was that you can run a blog with any CMS. Dedicated blogging platforms make your life easier, but they won’t decide whether you succeed or not.

North Patrol is a consulting firm specialized in the design of digital services and information systems. We shape ideas into a vision and service concept, find the best architectural and technological solutions, design a functional user experience, and compete to find the ideal partner for implementation work. We do not sell implementation projects, nor do we sell licenses; we are genuinely on the side of the customer.

30 January 2014

Perttu Tolvanen

This article is a part of CMS selection article series by North Patrol. 

North Patrol helps customers to make smart technology decisions and find the best implementation partners. Typically, we facilitate prestudy projects and evaluate vendors and proposals. Most of our clients are large companies headquartered in Finland.

The best dedicated blogging platform at the moment is WordPress.com. Choose WordPress.com if you don’t have any special reasons to choose something else. You can even get your followers transferred from WordPress.com.

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Key points to consider:

  1. You can run a blog with any CMS. Dedicated blogging platforms make your life easier, but they won’t decide whether you succeed or not. So don’t stress if your organization doesn’t allow you to pick your blogging tools. Even Drupal and many other multipurpose tools are OK for blogging. Social media platforms can be good choices, but remember that if you really want to make it big, you should avoid platforms that lock you in (such as Google’s Blogger, Tumblr, Facebook, LinkedIn).
  2. WordPress.com is the best hosted platform at the moment. You can use your own domain and buy redirects when you want to move on. Choose WordPress.com if you don’t have any special reasons to choose something else. You can even get your followers transferred from WordPress.com.
  3. Getting your first followers is the most difficult part. It can be easier if you build your blog on a social media platform (Tumblr, Blogger, Google+, Facebook). Remember, though, that moving elsewhere from those platforms is usually a painful process. You can’t buy redirects or get your followers transferred to the new platform. Also, on social media platforms there’s no way to monetize your blog.
  4. Registering your own domain and managing your blog yourself is the safest way, but also the hardest to build your audience. It also requires quite a lot of knowledge about different tools (email lists, web analytics, search engine optimization, RSS tools). Be prepared to spend quite a lot of time doing other things than writing.
  5. Following/reading blogs is a mess. RSS is pretty dead and depending on your audience, you may have to manage several social media channels to get visitors to your blog. Getting people to comment on your posts is also a mess. No real solution seems to be available in the near future, so just try to live with it.

Perttu Tolvanen

Perttu Tolvanen is a web concept design and content management system expert.

Perttu consults with clients on project planning and defining requirements, and supports customers in selecting content management systems and implementation partners. His areas of specialisation include facilitating concept design workshops and selecting content management systems.

Perttu has ten years of experience with web and intranet projects, including serving as a project manager and consultant. Earlier in his career Perttu has worked in procurement and as a project manager at a large media company, a content management system consultant at a large IT company and an independent, neutral consultant at his own firm. He is also a well-known seminar speaker and blogger. Perttu is also the editor of Vierityspalkki.fi, a Finnish blog about the Finnish internet and its creators.

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About North Patrol

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  • Small consulting engagement

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    Pricing is a fixed fee agreed in advance to keep things predictable, and getting started is as simple as sharing your goals and any background material so we can propose a crisp scope and price.

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    A prestudy is the right choice when you are framing a larger initiative, building internal alignment, or testing whether an idea is worth pursuing — for example a platform change, a new digital service, a consolidation effort, or an AI/automation use case.

    In four to eight weeks we interview key stakeholders, map needs, assess the current state across content, architecture, integrations, and governance, and combine vendor‑neutral market insight with technical feasibility and risk analysis.

    We then outline effort, budget, and timeline ranges with clear assumptions and scenarios, and we shape a high‑level solution concept and target architecture sketch.

  • Supervision & quality control for technical implementation

    Independent supervision is most effective when you already have a delivery partner and want oversight that keeps scope, quality, and budget on track.

    We manage risks, provide executive‑level updates, support acceptance testing, and conduct readiness reviews before go‑live.

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