Building a lead generation website? North Patrol’s team helps you understand customer needs, design content and navigation structures, improve your conversion paths and find the most suitable digital marketing tools and technologies for your requirements.
When you need a digital service that promotes your brand and boosts your business, we’re here to help. Together, we’ll design an online service that supports your strategic goals through digital marketing and content strategy. In the new online service, your customers will navigate paths that inspire them to seek more information, order services or products and engage with interesting content.
At North Patrol, we know online service trends, ensuring that your new online service is not only user-friendly and accessible but also designed to impress. We design services where brand, user experience, functionality and technology converge to create a successful customer experience.
Together, we’ll build an online service concept that aligns with your goals using service design techniques. We’ll explore how marketing automation can function in the best possible way and how the online service can enhance lead generation.
We have been involved in hundreds of digital service reforms. We are an impartial and technology-independent operator and don’t rely on any specific technology. In addition to design work, we assist in evaluating technological solutions and finding the best partner.
The design of a digital service begins by clarifying the organization’s business goals, followed by delving into understanding user needs.
The design of a digital service isn’t only built to meet the needs of end-users, but also to support the organization’s own goals. We explore the requirements for the new entity, gaining insights into the current situation and available resources through interviews, surveys and background materials.
In the design process, we structure the contents of the new service, identify functionalities and tools to achieve a seamless digital customer experience. The design work shapes a user-centered new service concept, which may be illustrated using wireframes or prototypes if necessary.
Design work is carried out in a technology-independent manner or, alternatively, aligned with the provided technology.
The importance of the design phase cannot be overstated. Skipping the preparation and design stages is often justified by agile project models, but high-quality project preparation is not at odds with agile development – quite the opposite.
Most agile project methods begin with the creation of plans for the project’s vision and key alignments before commencing agile implementation. The outcomes of the planning phase set the framework for the implementation phase and facilitate project management.
The best technology options are identified by comparing existing solutions in the market with the planned service concept, current architecture, desired features and the envisioned admin experience. The advantages and challenges of the options are carefully assessed and solutions most suitable for the entity are then outlined.
The most suitable technical solution is determined by weighing the benefits, risks, costs and potential implementation partners of the alternatives.
During the definition phase of the digital service, North Patrol refines the service concept in terms of content, user experience, functionalities and admin tools to meet the identified goals.
The tools and capabilities required for the technical implementation of the new service are outlined in a requirements specification, which details the service concept, content types, functionalities, technological solutions, technical constraints, and integrations with other systems.
The requirements specification can be created as a product-independent description of the features of a new web service. However, when tendering, it is often advisable to create a requirements specification based on the chosen system, utilizing the specific capabilities of the chosen technical platform.
North Patrol’s specification document is a high-quality written description of the essential solutions of the online service to be implemented. It helps to obtain realistic estimates for the implementation work and serves as a comprehensive task list (‘backlog’) for the service to be implemented.
The implementation work schedule, costs and resource needs can be refined in a roadmap plan that outlines the necessary project phases, their scheduling, and responsible parties.
A multi-year implementation project is easier to approve, plan, and manage when the tasks involved are broken down and phased over time.
The request for proposal should include requirements for the expertise, operating methods, team of creators, as well as tasks and methods included in the work.
North Patrol’s offer comparison is a systematic and fair assessment of the relative merits of the operators: the offers are weighted in light of the requested criteria and scored methodically.
We participate in meetings with the possible implementation partners. We assess the credibility of the arguments presented and ask additional questions about topics that have been left open in the offer documents. Our recommendation for partner selection is justified in a way that withstands even critical scrutiny.
North Patrol’s comprehensive support in the tendering phase for the implementation of your online service saves you time and nerves.
Customers may not have enough time or expertise to manage a digital project. North Patrol team offers their expertise in the following project management tasks:
Additionally, North Patrol’s experienced experts can act as external product owners representing the customer’s project team, guiding the technical implementation work.
Effective content planning ensures that the information and content of the online service are accessible in various user scenarios and meet user needs.
It is advisable to initiate content planning immediately after clarifying the service concept, even before selecting a partner, to ensure a smooth project execution.
Consultants from North Patrol who are involved in the planning phase are valuable, efficient and expert support in advancing content planning. Tasks may include:
May 2023 –
Preliminary Study and Procurement Support for Website Renewal
May 2023 –
Consulting on the development plan for online services
March 2023 – September 2023
Procurement of the Content Management Solution for Metsähallitus Hiking Destinations and Services
February 2023 – October 2023
Preliminary study, concept development, definition, and procurement of the website
February 2023 – June 2023
Enhancement of service pathways for the VTT Website
January 2023 – August 2023
Specification and Procurement Support for Moottori.fi Online Magazine
December 2022 –
Requirement specification and procurement of websites
November 2022 –
Planning and Implementation of the OAJ.fi Website Concept Renewal
13 May 2024 – Sami Kalanen
5 February 2024 – Mikko Jokela
3 April 2023 – Kimmo Parkkinen
6 May 2022 – Perttu Tolvanen
6 September 2021 – Mikko Jokela
31 May 2021 – Mikko Jokela
2 December 2019 – Heikki Toivo
7 October 2019 – Heikki Toivo
76 weeks ago
We at North Patrol updated our analysis of Finnish web technologies. We analyzed the websites of 2500 different organizations, including a comprehensive sample of large corporations, online stores, public administration organizations, and associations. This first review article of this year’s survey focuses on the platforms of the main websites of these organizations.
To hear more about our services, please leave us a message and we’ll contact you.
We’re eight experienced consultants — designers and technology specialists — focused on vendor-neutral, practical results. Every year, we complete 30-40 customer engagements with customer satisfaction at 9.5/10. Clients come to us to make confident decisions and deliver better digital services.
A small engagement is ideal when you need a clear answer to a specific question, a tough decision supported by independent analysis, or simply a quick outside view.
Pricing is a fixed fee agreed in advance to keep things predictable, and getting started is as simple as sharing your goals and any background material so we can propose a crisp scope and price.
A prestudy is the right choice when you are framing a larger initiative, building internal alignment, or testing whether an idea is worth pursuing — for example a platform change, a new digital service, a consolidation effort, or an AI/automation use case.
In four to eight weeks we interview key stakeholders, map needs, assess the current state across content, architecture, integrations, and governance, and combine vendor‑neutral market insight with technical feasibility and risk analysis.
We then outline effort, budget, and timeline ranges with clear assumptions and scenarios, and we shape a high‑level solution concept and target architecture sketch.
Independent supervision is most effective when you already have a delivery partner and want oversight that keeps scope, quality, and budget on track.
We manage risks, provide executive‑level updates, support acceptance testing, and conduct readiness reviews before go‑live.