Content plan for an intranet – What does it include?

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In addition to the technical requirements specification document, the content plan document is used to support the intranet implementation project. The plan can be also called content concept plan or content structure plan.

North Patrol is a consulting firm specialized in the design of digital services and information systems. We shape ideas into a vision and service concept, find the best architectural and technological solutions, design a functional user experience, and compete to find the ideal partner for implementation work. We do not sell implementation projects, nor do we sell licenses; we are genuinely on the side of the customer.

29 March 2018

Hanna P. Korhonen

In my previous post, I discussed the Three functions of an intranet framework which provides a helpful tool for intranet content planning.

Today, the intranets are no longer just “internal websites” with static content in hierarchical content structures. They are digital workplaces with several applications. The framework helps to set roles to the applications.

The intranet or digital workplace content concept should outline both the roles of the applications and the logic of the content sets.

The content plan is created in collaboration with the content creators’ network and used to guide the content creation work. The technical implementation partner is involved in planning the page templates for different content types.

To communicate the planned content, the plan may contain e.g. the following:

1. Service description

  • Goals and targets
  • Users
  • Basic concept
  • Style policies

2. Content concept/structure

  • Support for distribution of official information, common culture and employeeship, support for job tasks and processes, and coordination of work, creation of new information.
  • Targets, role, purpose of use, content, style
  • Page and content types for each content section

3. Publishing and editing policies

Guidelines, allowed publishers, approval processes, and objectives for publishing different content types. This includes e.g. instructions updates, publishing news, event announcements…

4. Page and content types

For each page template: purpose of use, page template elements, possible wireframe images for each page and content type.

5. Content creator checklist

Short checklists for the most common situations.

Digital workplace

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We are a team of ten consultants, all of whom are experienced designers and technology experts. Every year we design and prepare over 50 different online services and information systems. Our customer satisfaction is very high (9.5 out of 10), and we have helped many customers transform their digital services.

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How we differ from our competitors?

  • We specialize in digital service design

    We specialize in high-quality design and requirements specification of digital services. Our mission is to help customers succeed in their software project by creating the best possible foundation for implementation – whether it is an agile implementation done inhouse, a project done with a partner, or a publicly tendered project.

  • We don't sell coding or licenses

    Many software companies recommend software solutions that they also implement themselves. We don’t do that. We don’t do software implementation projects or have partnerships with technology providers. Our perspective on the software market is broad, as it should be for our customers. Our goal is always to find the best possible software solution for our customer, whether it’s a custom-built solution, a SaaS service, an open-source platform, or a combination of these.

  • We are realistic and forward-thinking

    We design digital service concepts, implementation methods and architectures that are sustainable and can be further developed. We place great importance on the feasibility of software solutions, the availability of good partners and the predictability of costs.

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